***Disclaimer: The PDF slideshow on this page was created as part of MA program coursework at the University of Southern California. Materials shown here are not affiliated with the official Disney Cruise Line brand or The Walt Disney Company.***
Virgin Voyages first set sail in August 2021, and the ships have been welcoming sailors aboard ever since. Today, there are two ships sailing — the Scarlet Lady and the Valiant Lady — with two more — the Resilient Lady and the Brilliant Lady — setting sail soon.
The company offers a “casually luxurious premium cruising experience” with opportunities to relax and unwind, party and have fun, dine on high-quality meals (without buffets!), exercise with an ocean view, enjoy spectacular entertainment, and so much more.
Unlike other cruise lines, Virgin Voyages is adults only and encourages cruisers (with and without kids) to bask in a kid-free vacation. The ship spaces, onboard restaurants, entertainment, and more are all thoughtfully crafted for an adult audience.
Sample Blog Posts
Don’t Let Your PTO Go to Waste – Set Sail with Virgin Voyales
Need a reason to be OOO? We’ve got you covered.
Here at Virgin Voyages, we create opportunities for you to thrive. On board our fabulous ships, you can deliciously crafted cocktails and taste an array of food by our Michelin-starred chefs. Invigorate your mind-body, and soul in our thoughtfully designed fitness and spa spaces. Dance the night away, sing your heart out, and let loose.
All in an environment that’s totally kid-free.
That’s right. When you book a Virgin Voyages cruise, you’ll take a vacation that’s perfect for you. Enter your foodie era, take a spin class, practice yoga at sunrise and lounge by the pool until it’s time for an authentic Italian aperitivo hour and an evening of whiskey tasting. Plus, no matter the itinerary you choose, you’re sure to see spectacular views while lounging in the handmade hammock on your stateroom’s sea terrace. And if you want to stay connected to the real world while you’re at sea, don’t worry — our ships have free WiFi, too.
Take the PTO. Cruise with Virgin Voyages. It’s time to thrive at sea. Visit VirginVoyages.com to learn more and book your next trip.
Book a Virgin Voyages Cruise and Set Sail for Paradise
Is the ocean calling your name?
It’s time to book your summer getaway and set sail for paradise and good vibes onboard Virgin Voyages. Elevate your vacation and see the world onboard one of our fabulous ships: the Scarlet Lady, the Valiant Lady, or, later this year, the Resilient Lady.
Travel to the irresistible Mediterranean and take in amazing sights, from the vibrant coast of Cinque Terre to the energetic Ibiza. Or explore the ancient ruins of Costa Maya and lounge at our Beach Club at Bimini. Whether you want to start your voyage in sunny Miami or incredible Athens, our remarkable ships can take you on your most memorable adventure yet.
Why should a Virgin Voyages cruise be at the top of your travel bucket list? Well, you could take our word for it, or you could listen to the experts. This year, Cruise Critic has awarded Virgin Voyages:
Best Overall Cruise Line
Best Dining
Best Cabins
Best Service
Best Value for Money
When you set sail, you can also set sale (see what we did there?) and take advantage of our special offer. Book a cruise by May 24 and save over $1,000 per cabin, plus get a free bar tab on us. Just make sure to sail by April 2024!
There’s never been a better time to sail with Virgin Voyages.
For this campaign, I chose to highlight features of Virgin Voyages that set the brand apart from other cruise lines, including:
Adults only
High-tech staterooms
Innovative ship spaces
Dining by Michelin-starred chefs
Cruising in both comfort and style
Target Audience
Working professionals
Millennials and older Gen Z with expendable income
DINKs (double-income-no-kids)
Adults with young kids who are looking for a child-free vacation
Campaign Elements
The campaign includes:
5 Instagram stories highlighting different aspects of the Virgin Voyages experience, such as:
Modern staterooms
Spectacular ocean views
Delicious dining options
Billboards showcasing the Virgin Voyages ships with consistent messaging — “This summer, set sail for paradise.”
Bus shelters that feature a QR code to allow people to easily book a cruise on the Virgin Voyages website.
A newsletter that will be sent to existing Virgin Voyages customers, travel advisors, potential future customers who have opted to receive the newsletter via the Virgin Voyages website.
Instagram Stories
The vision behind the Instagram Story posts is to advertise the many aspects of a Virgin Voyages cruise in an enticing and relatable way.
Since the campaign is targeting working professionals, the Instagram Stories feature phrases like “finally take your PTO,” “treat yourself,” and “the best reason to be OOO.”
Out-of-Home Ads
For the out-of-home ads for this campaign, I propose to have billboards and bus shelters that promote booking a Virgin Voyages cruise for the summer.
Newsletter
The newsletter advertises booking a Virgin Voyages cruise as the perfect summer getaway. It features how to thrive at sea in the ship spaces (such as the fitness center and relaxing stateroom balcony), the uniqueness of the onboard dining options, and a link to a discounted rate.
***Disclaimer: The above post as well as all of the advertising materials included on this page were created as part of MA program coursework at the University of Southern California and are not affiliated with the official Virgin Voyages brand.***
If you’re like us, then you crave a delicious cup of boba milk tea year-round — and especially in the summertime. Don’t worry, boba tea lovers, we’ve got you. This season, make Wushiland Boba your go-to tea spot to satisfy every craving.
Here at Wushiland, we are committed to making your perfect cup of tea. Our high-quality drinks are made with the finest authentic ingredients from Taiwan, ensuring deliciousness in every sip. We handle every order with the utmost care to guarantee that you will love Wushiland teas just as much as we do. Whether you’ve got a go-to tea order or you’re looking to try something new, our tea shops have everything you need for an afternoon pick-me-up on those hot summer days in Southern California.
Beat the summer heat at Wushiland and say yes to delicious, fresh drinks. Try our classic Boba Milk Tea, our new Earl Grey Tea Latte, or our tangy Yogurt Green Tea.
Need some ideas for your next tea order? You can’t go wrong with one of the Wushiland Boba Top 10 drinks!
Boba Milk Tea
Black Tea Macchiato
Ice Cream Black Tea
Ice Cream Milk Tea
Grapefruit Green Tea
Four Seasons Tea
Red Bean Black Tea Latte
Grass Jelly Milk Tea
Orange Grapefruit Yogurt
Yogurt Green Tea
Roasted Oolong Milk Tea
No matter what you’re craving — sweet and creamy or fruity and fresh — Wushiland Boba has got you covered. Stop by one of our Southern California locations in San Gabriel, The Shops at Santa Anita, or Westfield Century City in Los Angeles, or Westfield UTC or Claremont Mesa Boulevard in San Diego. If you’re just visiting the area or you’re a local looking for a new go-to, pay Wushiland Boba a visit. We promise it won’t be your last!
Wushiland — all the best from Taiwan.
***Disclaimer: The above post as well as all of the advertising materials below were created as part of MA program coursework at the University of Southern California and are not affiliated with the official Wushiland Boba brand.***
Sample Bus Shelter AdSample Billboard AdSample Instagram Stories
Palm Springs is one of California’s best kept secrets. Nestled in the serene deserts of southern California, this city is the perfect place for a vacation, whether you’re spending a weekend at the spa with your friends or you’ve made it your mission to take a self-guided food tour through the Golden State. Here’s why you should book a spring break getaway to Palm Springs.
Great weather
Spring is a great time of year to sneak in a getaway to this desert oasis before the summer heat comes creeping in. The weather in Palm Springs is absolutely superb in the springtime. In March and April, the average temperatures tend to stay within the 80s, providing you with the perfect environment for pool days or other outdoor activities.
A variety of accommodations
With its multitude of picturesque Airbnbs for your bachelorette or Coachella weekend, Palm Springs is well known for being the perfect place for group travel. But the accommodations in this SoCal paradise go beyond home stays. In fact, Palm Springs hosts a variety of lovely accommodations, including the Spanish hacienda-style La Serena Villas and Fleur Noire, a hidden slide of paradise. If you’re looking for luxury, resort-style accommodations for a relaxing week away, or you simply want a comfortable place to lay your head at night after a day of shopping or golfing, you’ll find it here.
Palm Springs is perfect for foodies
When choosing a foodie destination in California, Los Angeles and San Francisco almost always come to mind, but Palm Springs has a thriving culinary scene that you’ll definitely want to experience. From the delectable New York strip steak and bone marrow gremolata at the luxurious Colony Club Restaurant to the fabulous plant-based menu at Chef Tanya’s Kitchen, there’s something for every palate in Palm Springs.
Spas galore
You deserve more than a little TLC, and we know just the place. Palm Springs is known for its relaxing spas. For decades, Hollywood’s celebrities have escaped the hustle of the city and retreated to Palm Springs for some rest and relaxation. Treat yourself to a spa day (or weekend!) at one of the city’s renowned spa locations and spend some time rejuvenating. Book a treatment at The Well Spa at Miramonte Resort, Spa La Quinta at the La Quinta Resort & Club, or any of the other spas across Palm Springs and enjoy the peaceful atmosphere.
Escape to the California desert this spring
No matter what experience you’re looking for, it’s all right here in Palm Springs. Make this SoCal slice of paradise your top choice for your springtime getaway with your friends, partner, or family. We promise you won’t want to leave! For more information, visit VisitPalmSprings.com. Palm Springs — it’s like no place else.
***Disclaimer: The above post as well as all of the advertising materials below were created as part of MA program coursework at the University of Southern California and are not affiliated with the official Palm Springs brand.***